Design + Web

Collaborating closely with a team of two designers and a Marketing Strategist, I helped lead the development of MFIT Personal’s first-ever branding research methodology tailored specifically to the unique needs of personal trainers. Our goal was clear: build a relatable, trustworthy, and high-impact brand system that resonated with both new and existing users—without compromising brand loyalty.

The result? A complete success. We redefined the brand’s identity, strengthened user confidence, and contributed to MFIT Personal becoming the most recognized personal training app in Latin America.